Wool Roots

Viktor and Silvia Mirtchev, of Wool Roots, approached me to design a logo and brand as well as develop a e-commerce website for their lifestyle brand centered around infant and toddler wool mattresses, sleeping and nursing, pillows, and other related products for home and baby. Inspired by their passion for providing quality handcrafted products and which starts with wool from their home country of Bulgaria, this is the result inspiring people and an inspiring product.